The Evolution of Webalo

Peter Price

Co-founder & CEO

Peter brings over 25 years of technology industry management and leadership experience to Webalo. He has successfully served as a founder and/or senior executive in the financing, building and sale of four early stage technology companies and his extensive business operations experience spans all of the major global software markets.

In 1984 he co-founded Expertech, a European developer of expert system software and in 1990, he managed the acquisition of Expertech by Inference, a California based provider of self-service and knowledge management tools for the customer service and help desk industries. In July 1995 he was a member of the Management Committee that organized Inference's successful IPO.

In 1996 he joined Limbex, developer of the award winning WebCompass product, an end-user tool for acquiring and managing Internet information, and participated in its sale to Quarterdeck later that year. In 1997 he co-founded TriVida, the leading provider of a networked personalization hosted service and managed its acquisition by Be Free (NASDAQ: VCLK) in 2000.

[+] More

Seth Bruder

Co-founder & CTO

Seth, a technology visionary, brings some twenty years of hardware and software technology innovation to Webalo. A graduate of UCLA in Cybernetics and Physics, he earned his Masters and Ph.D. in Physics as a Hertz Foundation Fellow at Princeton University.

Prior to co-founding Webalo, Seth was a strategy consultant with Mercer Management Consulting, providing strategic guidance at a senior executive level to leading corporations in the financial services, manufacturing, and retail sectors.

[+] More

Rob Edenzon

VP Sales

For more than 24 years, Rob has managed sales organizations large and small at firms as diverse as Overture/Yahoo!, the search engine giant, and Inference Corporation, an artificial intelligence pioneer, where he established the company’s first Value Added Reseller program.

At Baker & Taylor, Rob increased the company’s profit margins by 30% before being asked to oversee the $20 million Affiliate Marketing division of the firm. When he moved to Ticketmaster Online CitySearch, he created a viable sales organization in only six weeks, turned around the company’s worst region to make it number one in the country, and hired and trained more than 200 sales representatives in 25 cities in under nine months.

As VP of Sales at TriVida, Rob helped demonstrate the demand for the firm’s real time recommendation technology, making it attractive to an acquisition partner.

Now, at Webalo, he rejoins many of his former Inference and TriVida colleagues to help drive business development and revenue growth.

[+] More

Jeff Greif

Chief Architect

Jeff brings over twenty years of commercial software innovation and development to Webalo. A graduate of Princeton in physics, he earned his Ph.D. in low temperature physics as a National Science Foundation Fellow at the California Institute of Technology in 1982.

Between 1981 and 1996 he served as Lead Developer, Lead Architect and Chief Scientist for Inference Corporation, designing and developing the company's core technology. He joined TriVida as its Lead Developer in 1997, before joining Webalo in 2001. Jeff's work has been broadly published and he is a U.S. patent holder in Online Predictive Memory, with two others pending.

[+] More

Phil Klahr

VP Client Services

Phil has spent the majority of his career delivering successful solutions to customers. A graduate of The University of Michigan in mathematics, he earned a Masters and Ph.D. in computer science at The University of Wisconsin. For the next ten years, Phil was funded by the Department of Defense to apply his research skills in artificial intelligence to develop rule-based and object-oriented technology and applications.

Over the past 20 years, Phil’s focus has been on delivering successful customer deployments, delivering value to major corporations (including American Express, AT&T, Ford, HP, Reuters, SBC, Xerox) and government agencies (NASA, U.S. Air Force). In 1986 Phil joined Inference Corporation to manage the development and delivery of commercial knowledge-based systems, six of which won awards for their use of innovative technology and for providing significant business benefits. In 1998, Phil joined TriVida to manage and deliver successful customer solutions in networked personalization.

Phil has published two books and over fifty articles. He was been interviewed on NBC and CNN and delivered presentations in over 20 countries. He was elected as a Fellow by the American Association of Artificial Intelligence for lifetime contributions in applying AI techniques to solve real business problems.

[+] More

Ayman Mahfouz

Chief Architect

Ayman has fifteen years of experience in the development of innovative enterprise and mobile applications and has served as principal engineer and software architect at several startups. His most recent previous work was as the leader of the development team at Intersperse, creating an innovative IT infrastructure management platform that was acquired by Cisco.

He has worked and studied on three continents and earned his computer science degree at the University of Alexandria in Egypt. In addition, Ayman holds a master's degree in software engineering and is nearing completion of his PhD in the same subject.

[+] More

Lew Roth

VP Client Services

Lew Roth has spent 25 years in customer-facing roles for leading edge software and professional services companies.

Before joining Webalo, he was the Executive VP at Partners 1993, an engineering services practice in the custom mobile applications market. Tripling services revenue over three years, his team delivered hundreds of successful custom mobile solutions for brands, carriers, and device manufacturers in mobile security, mobile video, retail, photo management, and unified communications.

Earlier, Lew played key roles in startup companies as VP Business Development at Veoh Networks, a consumer internet video service; Director, Business Development at X1 Technologies, developer of the first desktop search technology; as VP Market Development for Facetime’s IM Auditor in financial services; and as the head of Customer Services at TriVida.

Dr. Roth started his career in software development at Inference Corporation where he managed a 40 person consulting department.

[+] More